brocolli is bad for youOr is this a fitting title for an April Fools day post? This was the article that Tim Crowe wrote to test his theory… that people will click on sensational rather than true. He was right, and it went viral.

For over four years, Associate Professor Tim Crowe has been using his blog Thinking Nutrition and social media presence to inform the public about how to eat better, manage their health and not to believe everything they read on the Internet.

This post was shared over 10,000 times on Facebook and over 100 people commented on his blog.

At the 3rd Annual Eating Disorders and Obesity Conference on the Gold Coast 16-17 May, Tim will share his knowledge about how we, as health professionals can get our message across in the media, and be a shining light through some of the darkness created by self-proclaimed and social media certified “gurus”.

An alternative title Tim had for this blog post was: “Don’t believe everything you read on the Internet to do with nutrition”, but he wagered this one was more effective in getting your attention.

If you have a small amount of scientific nous, it is super easy  to mount a case for any food or nutrient being harmful and toxic by selectively quoting scientific research. Grains, soy, gluten and even sugar are the current faves here.

The Internet proliferates with opinion pieces quick to vilify particular foods and nutrients as being ‘the cause’ of many of our health problems by over-cooking (see what I did there?) one side of the research evidence. To show you how this is done, I present for you today a masterclass on this art form. I’ll also give you some practical tips on how to spot when it is being done.

So click here to read on as Tim lifts the lid on the toxic chemical soup that is broccoli, and explain why every mouthful you eat is pushing you ever faster to an early grave.

In the article Tim says “By selectively quoting research, you can build a case for or against any food if that was your agenda. Throw in some emotive language, and you’ve got yourself a winner for getting the public’s attention. You can then make quite a bit of money out of doing this too from book sales and building up a large social media following”.

“Take soy for example. You’ll find opinion on the Internet vilifying it for its endocrine disrupting ability. Yet the research to support these claims are overplayed compared to the many health benefits linked to its consumption. In some cases, too much soy could be a problem such as for women with estrogen receptor positive breast cancer undergoing active cancer treatment. But eating it as part of a varied diet is a health win. Just like for broccoli. And grains. And fruit. And legumes. And…you get the picture”.

The 3rd Annual Australian and New Zealand Eating Disorders and Obesity Conference; Inspiring behavioural change will be held at Mantra on View, Gold Coast from the 16 – 17 May 2016. To register for the conference CLICK HERE. Early bird registrations close on Monday 4th April so be quick to receive a discounted rate.

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