Last week Zoe and Damon Gameau appeared on The Morning Show to discuss ‘That Sugar Film’ documentary two years on and their thoughts on the new sugar tax on the soft drinks industry introduced in the UK.
The first question Larry asked was “When you did the experiment in 2014 what shocked you the most? “
Mr Gameau responded;
“Probably, the level of science and money food that companies spend on understanding how we become addicted and crave food. For example, Nestle has 700 PhD scientists who just look at how the palette works and links to our brain and how much sugar is put in there”.